Growth notes
Field notes on Google Ads, sales, and systems. No fluff. No fake metrics.
Fancy accountability systems are a pain to keep alive. The simpler fix: have each person own a metric. Like pizza, you care that it's hot and on time, not the route.
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I fired my best employee last week. Then I hired a new one. Sound crazy? Its how I run AI agents and why SOP playbooks beat falling in love with one tool.
A client left for two and a half weeks. The company did not melt. If you cannot leave without the walls shaking, you have a job with invoices — not a company yet.
Prospect asks a question on a sales call. The urge to answer fast is the trap. Answer with a question first.
AI is not coming. It is already here. Use it, or watch someone else use it against you. Then I landed on Grok Bot.
A founder asked how I close a high-ticket deal in 30 minutes. I don't. I close it before the call starts.
You had a great call with a prospect. They said the magic word. Interested. So you go build the thing. Hours of tweaking. Nice fonts. A custom pricing page.
An agency owner told me his client almost fired him over an update. Not because the numbers were bad. Because the update sounded like nobody actually cared.
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